Facebook and Instagram Ads find new customers who don’t know you exist yet, and bring back the ones who already checked out your site. Facebook collects an unsettling amount of data on everybody, and we put it to work: dialing in by income, interests, and hobbies so your ads only reach people in your actual market.
Facebook and Instagram run on the same ad platform, so one campaign covers both. We handle strategy, audience targeting, ad creative (images, video, copy), budget management, and ongoing optimization. You’re not just buying ad space. You’re buying nerds who watch the numbers and adjust so your budget doesn’t get wasted on an audience that isn’t converting.
Two ways these campaigns work, and most local businesses benefit from both:
Sit down with us for a free consultation, and we’ll tailor a proposal to get you the most bang for your buck.
“I tried Facebook ads before and it didn’t work.”
Usually failed campaigns come down to two things: poor setup and targeting strategy, and nobody analyzing and optimizing after launch. We do both.
“Isn’t this just for big companies with big budgets?”
No. Facebook and Instagram ads are perfect for local businesses! We don’t even like Meta and we can’t emphasize this enough. They let you target a specific radius around your business and a specific type of customer, which actually makes them a stronger fit for local businesses than big national companies.
“How do I know it’s actually working?”
You know nerds like data, so you get a detailed monthly report tied to real numbers: what you spent, what converted, etc. If you don’t like data, we’ll go over it with you and put it in plain English.
“What if I don’t have photos or video?”
We can produce creative for you or guide you on how to do it. It’s not a blocker to getting started.
Most small businesses start around ten to fifty dollars a day while testing what works, then settle into a few hundred to a couple thousand dollars a month once they know what converts. Starting too small just wastes the learning period without ever getting useful data.
Yes. Meta’s targeting is still some of the most precise available at small business budgets, and billions of people use these platforms daily. What has changed is that automation now handles more of the optimization, so strong creative matters more than manual tinkering.
They run through the same system and often the same budget, just different placements. Facebook reaches a broader age range, Instagram skews younger and more visual, and Instagram clicks typically cost a bit more. Most small businesses run both together rather than picking one.
Not required, but it makes a real difference. Weak creative quietly inflates your cost per result even with a good targeting setup. A few sharp, real photos of your actual work usually outperform stock images and cost nothing extra to use.
We’ll build Facebook and Instagram campaigns that actually convert. No pitch, no commitment.
