Facebook & Instagram Ads in Santa Fe, NM
Facebook and Instagram Ads put your business directly in front of the local customers most likely to buy from you. We handle the entire process from start to finish. We build the strategy, design the visuals, write the copy, and manage your daily budget. By targeting specific locations, interests, and local behaviors, we focus your ad budget on reaching your actual local market.
Two Ways These Ads Actually Work
Facebook and Instagram run on the exact same system, so a single campaign covers both. When you hire us, you’re not just buying ad space, you’re hiring our nerds who watch the numbers daily and adjust so your budget doesn’t get wasted. They’re always trying to optimize to get you a better return. We work with small businesses in Santa Fe and the surrounding area, including Los Alamos, Española, and Taos.
Most local businesses benefit from two approaches running at once:
- Prospecting. Ads shown to people who’ve never heard of you, targeted by location, interests, income, and behavior. This is how you find new customers.
- Retargeting. Ads shown to people who already visited your website or engaged with your page but didn’t buy or call. These convert at a much higher rate, since the person already showed interest.
Before spending a dime, we research your actual customer base and look at what your competitors are doing right and wrong. From there, we figure out the precise audience targeting and build the actual ads, writing the copy and designing the visuals. Once the ads go live, we watch the numbers closely every single day. If an ad is not working, we adjust it or kill it fast. Every month, you get a straightforward breakdown showing exactly what you spent, what it brought in, and what our next move is.
Pricing
We don’t sell standard packages because every business’s needs are different. We also work with business owners based on their current financial situation to get them the help they need without worrying about how they’re going to pay for it. We’ll custom tailor a proposal based on your business, needs, and budget. Contact us now for a free consultation!
Frequently Asked Questions
I tried Facebook ads before and they didn't work.
Most failed campaigns happen for two reasons. First, the targeting was too broad. Second, nobody watched the numbers after turning them on. We lock in your specific local radius and check the performance every single day to catch wasted spend early.
Do I have to spend a fortune to see results?
No. These platforms are incredibly effective for local businesses precisely because you can set a strict daily limit and target a tight radius around your shop. We recommend starting with a manageable monthly budget to test what works before scaling up.
Should I just click the 'Boost Post' button?
No. Boosting a post is an easy way to spend money on empty likes and comments. We build real campaigns in the back end of the system designed specifically to get you phone calls, website visits, and actual sales.
How do I know if the ads are actually making me money?
Every month, you get a straightforward report tied directly to real numbers. We show you exactly what you spent, how many leads it brought in, and what we are changing next. If you are not a numbers person, we walk through it with you in plain English.
What if I don't have professional photos or videos?
A smartphone camera is usually all you need. We can guide you on exactly what to shoot in your shop, or we can design the visuals for you. Not having professional video will never prevent you from getting started.
Do I need separate budgets for Facebook and Instagram?
No. Both platforms run through the exact same system. A single campaign covers both sides automatically, and the system shifts your budget to whichever app is getting you the cheapest clicks that day.
Should we focus on finding new customers or bringing back people who left our site?
Most local businesses need both running at the same time. One side of the campaign finds local people who have never heard of you. The other side tracks down people who visited your website but left without buying, keeping your business in front of them until they are ready to purchase.
Can I just post on my business page instead of paying for ads?
Posting on your page is good for people who already follow you. However, organic reach is incredibly low right now. If you want to consistently get your business in front of new local customers who do not know you exist, paid ads are the only reliable way to do it.