A red multi-tool knife opened to show its full set of blades, standing in for the do-it-all support of Kingster Local's Fractional Nerd.
Our nerds are reliable and pretty good at lots of things. Photo by Patrick.

Fractional Nerd in Santa Fe, NM

Imagine having one super employee that is your web guy, marketing guy, IT guy, replies to customers for you, does your data entry and busy work, and knows all the stuff about business that you don’t, but you can actually afford to hire them. That’s Fractional Nerd. Access to everything we do for one flat fee, and this service starts for less than an entry-level employee.

Everything We Do, One Nerd, One Plan

You probably cannot afford a full-time CTO, a marketing director, an IT department, and a business coach. Almost no small business can, but you still need all four functions to run smoothly. Fractional CFOs exist for this exact reason. Businesses need high-level help without a massive salary. Fractional Nerd works the exact same way, just covering every service we offer instead of a single specialty. We work with small businesses in Santa Fe and the surrounding area, including Los Alamos, Española, and Taos.

The nerd assigned to your account is not doing the heavy lifting alone. Behind every Fractional Nerd plan is the same software, app integrations, and automations we build for our other clients, custom-tuned to your operation. That technology handles the daily volume. Our human hours go into building, maintaining, and keeping those systems running, and being the actual person who answers your questions when you need help.

Your plan covers:

  • Website creation, hosting, and ongoing updates
  • Local SEO, digital marketing, and social media
  • Google Maps and Facebook advertising
  • Software & apps setup, management, and integrations
  • AI automations and digital agents
  • Hands-on business coaching and consulting
  • Repetitive manual tasks like data entry and simple customer replies
  • Bonus: You get to work with our really cool nerds…

Fractional Nerd starts at $500 a week, or $26,000 a year, for everything on that list. Here’s what those same services would run if you hired or contracted them out separately, at current market rates:

  • A full-time employee at $15/hour, just for the labor, before benefits or payroll taxes: $31,200/year
  • Website hosting, updates, maintenance, and local SEO: $10,000 to $15,000/year
  • Social media management: $6,000 to $18,000/year
  • Google or Facebook ads management, not counting ad spend: $6,000 to $18,000/year
  • One to two hours of business consulting a week: $5,000 to $25,000/year

Total hiring it out separately: $58,200 to $107,200 a year. Fractional Nerd starts at $26,000.

Doesn’t include subscription fees for third-party services like QuickBooks, CRMs, or Ads.

A rich chocolate cake topped with cherries and sliced, the cherry-on-top service level Kingster Local's Fractional Nerd aims for.
Ya see what we did here??? Fractional? Piece of cake? Our Fractional Nerd service makes business a piece of cake. Great looking cake by BraggsDiner.

Pricing

We don’t sell standard packages because every business’s needs are different. We also work with business owners based on their current financial situation to get them the help they need without worrying about how they’re going to pay for it. We’ll custom tailor a proposal based on your business, needs, and budget. Contact us now for a free consultation!

Frequently Asked Questions

Compared to hiring even one full-time employee, it’s not. A single full-time employee at minimum wage runs $31,200 a year before benefits or payroll taxes, before they’ve touched your website, marketing, or software. Fractional Nerd starts at $26,000 and covers all of it.

We’ll compare it against the cost of just the individual services you want or need, and get you the more affordable option.

They’re not doing it alone. Behind every Fractional Nerd plan is software, integrations, and AI automations we custom build and maintain, it’s kinda like giving you a secretary or assistant. That’s what handles most of the workload. Our time goes into building, maintaining, and updating the technology, and our nerds provide the human elements like analysis, coaching, answering your questions, and that kind of support.

We need a long enough term to be effective, but we’re pretty confident you won’t want to break up with us.

Same concept, different scope of work. Maybe we’ll call ourselves CNO (Chief Nerd Officer). Nah, too corporate for our taste. We’ll just stick with nerd.

You keep any accounts and services registered directly to you, like your domain, email or QuickBooks, for example. The systems and automations we built to run your business stay with us, the same as with any of our other services.

Start ridin' nerdy today

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